Project Aroma

Project Aroma is a candle brand that creates beautifully scented candles with a minimal design using the best ingredients at accessible price points. Their candles are made with 100% soy wax and lead-free cotton wicks. All of their packaging are recyclable and plastic-free. The project involves designing the overall look and feel for their Instagram page. The idea is to emphasise the both
|mood and feelings generated through their products, reflecting the same emotion towards their social media presence. The use of nature photography is to simulate the same essence that is brought through the products, incorporating minimal type to highlight the natural elements of the brand. This includes creating stories, and multiple pages for future posts, such as a sale page, an about section, tips for candle care, and giveaway posts to engage the audience. The goal is to create a visually appealing and engaging Instagram page that reflects the brand's values and commitment to eco-friendly practices.

Deliverables
+  Brand Strategy
+  Branding Assets

Designers
+  Mitchell Okamoto